Beiersdorf and purpose-driven natural beauty brand Stop The Water While Using Me! are joining forces. The two Hamburg-based partners intend to jointly intensify the impact of sustainable skincare and to further their commitment to climate and resource protection.
WHO: Stop The Water While Using Me! has been pursuing a clear mission since 2011: “Protect, save and donate water.” With refillable systems and biodegradable skincare products, the brand systematically practices sustainability and promotes the responsible use of water resources. The product range comprises solid, waterless body and haircare products, as well as shower, hand, body, and oral hygiene items.
Beiersdorf AG is a leading provider of innovative, high-quality skincare products and has over 135 years of experience in this market segment. Its product portfolio comprises strong, international leading skin and body care brands including Nivea, Eucerin, Hansaplast/Elastoplast, La Prairie, Labello, Aquaphor, Florena, 8×4, Hidrofugal, atrix, Slek.
WHY: Stop The Water While Using Me! complements Beiersdorf’s portfolio in the natural cosmetics segment and further bolsters the company’s sustainable focus as part of its C.A.R.E.+ strategy.
IN THEIR OWN WORDS: “Stop The Water While Using Me! will strengthen the Beiersdorf brand family with innovative, natural skincare and the know-how of a highly dedicated team—the brand name embodies a purpose that has been lived authentically since the label was created. We are investing in the brand’s vision and ideas because we believe that we can make a difference by joining forces,” said Iain Holding, General Manager of Beiersdorf Germany/Switzerland. “Together we can combine our complementary expertise, beliefs and talents to drive sustainability projects and skincare with true added value for both consumers and the environment. We are pleased that Stop The Water While Using Me! has joined our Beiersdorf community and are looking forward to expanding our sustainability commitments in line with our C.A.R.E.+ strategy.”
Nina Witt, CEO of Stop The Water While Using Me!, said: “We believe that our partnership with Beiersdorf will be a win-win-win for all sides: for Stop The Water While Using Me!, for Beiersdorf and, above all, for the environment—through our shared sustainable mission. Beiersdorf will provide us with a working environment where we can independently advance our purpose work, spread the message of Stop The Water While Using Me! and maximize our sustainability ambitions with a strong partner at our side. This enables us to generate an impact with our ideas much faster.”
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